Whenever you try to do something a little out of the norm, skepticism and doubt is likely to find you...
I remember a chapter from much earlier in my work career. I was working for a company with a well-established and experienced sales team, and my company was in the process of developing a new product for launch. This product was much different and actually groundbreaking in nature, and in the short term it would have made our clients' lives much easier.
I was part of the launch team and my job was to help support sales by helping provide technical background and requirements, speak the nerdy-IT lingo when needed, and try to generally lower barriers for this new product. This involved helping to train my own teammates and the support teams to bring everyone up to speed.
The skepticism I encountered was more than just healthy "I don't know if this will work..." but more like "I don't want to do this." The sales team was mostly comprised of older, more tenured sales reps that were COMFORTABLE in selling an outdated and archaic product, even though it meant that the company would not move forward in embracing technology and where the business world was evolving towards.
Long story short - that company closed its doors just a couple of years later (I had since departed for my next adventure) - largely due to the fact that the culture of the organization would not allow an evolution to what our clients wanted and needed.
So why the parable ?
The point here is that if you do the same thing over and over again - don't be surprised when your results are the same (or slightly diminished).
Criticism and skepticism is actually a sign of other emotional things. In part, these people casting aspersions just need more information in order to made an informed analysis. At its core, if you are a booster parent be ready for some sort of cross-examination on your next big idea about fundraising, because it's going to come...
Think about it - when have you been a part of a group trying to make a decision? Someone volunteers an idea, and someone else invariably tries to shoot it down because they see it differently at best, or at worst just because they didn't think of it first!
This is your opportunity to isolate the real reservation, and once that issue has been spoken for - your path ought to be clear.
EXAMPLE - in the context of FansRaise, lets say someone within your booster group HATES the idea of an email-driven fundraiser, because the last time his/her little league did it, people started receiving odd marketing emails from another company out of the blue.
You could say something along the lines of, "So if we can clarify this point regarding emails, will you support this fundraiser for the kids?"
(When they say "Of course" - you've won, because you have isolated that issue into a single point, for which you can provide an answer.
Answers to this would include:
- FansRaise does not share your contacts' email info with an external 3rd parties.
- Email protection is a serious issue, which is why ONLY your student participants will see the email addresses that they enter. Directors, Org administrators, and even ME as CEO cannot access those emails within the platform.
- We will only email your student participants and their associated contacts within the auspices of your active campaigns.
If you can boil the hesitancy down to one issue (or small set of issues), it then becomes much easier to build that consensus and move forward.
One thing that everyone can agree on - our performing arts students need all of the support and resources that they can get. FansRaise was developed for performing ensembles as a way to fundraise MORE funds QUICKER and EASIER than ever before. Ensembles around the United States are using FansRaise.