One pro-tip we can offer any performing ensemble that is looking to embark on a successful crowdfunding campaign is to closely pay attention to HOW you launch your campaign.
We've mentioned before that one of the biggest assets that your ensemble has going for it is the large number of students or member participants.
If your performing organization travels, performs at destination events like bowl games, festivals, or just presents a large price tag to participate - crowdfunding can be an extremely effective method to allow student participants to offset those costs.
The one simple reason that your group is missing the boat if you DON'T schedule a crowdfunding campaign comes down to - "IT'S EASY."
We completely disregard the notion that crowdfunding is a glorified synonym for "begging". It's just not true.
Having spent most of the last 35 years around music programs and marching bands in various capacities, I can state that there are as many contrasting attitudes and viewpoints on the topic of "marching band fundraising" as there are broken and wonky music stands in the corner of your band room (go ahead and count - I'll wait)...
We've discussed the reasons why indoor ensembles (winter guard, indoor percussion) typically require additional funding resources. In most scholastic situations, these ensembles are typically play 2nd-fiddle to the school marching band, and sometimes these programs are under-funded.