Last week we travelled to Texas for TMEA - one of the largest gatherings of music educators in the United States. Over the course of 4 days we had dozens of conversations with educators as well as students and parents, and across all categories we saw a few key concerns come up repeatedly:
This is TMEA week in the great state of Texas, and just like last year, FansRaise is preparing to head cross-country to participate in one of the largest performing arts conferences in the country.
Here are some thoughts from 2018's wrap-up:
Every organization has its own unique culture. This is especially true when it comes to organizational fundraising.
One of the big advantages of using a service like FansRaise is that much of the hard stuff is done for you. We've built a system of email templates that you might not even want to look at, let alone edit, that perpetuates your communications to both students and donors alike.
The numbers you have in your group are your largest asset.
Consider all of the regular convention fundraisers that you undertake as a group. You know that 80% of your results probably come from 20% (or sometimes a lot less).
A crowdfunding campaign can be set up to be altogether different, because you can (and should) be able to leverage close to 100% of your membership.
Let's say you have a group of 100 musicians in your ensemble. That would be 100 different networks that you can potentially use to promote your campaign, and instead of one campaign page doing all the work, with FansRaise you have 100 individualized versions* of the page that will be broadcasted via social media and email.
Yes, the Blue Devils actually recreated the DINER from that famous painting on a football field, and then wrapped a well-conceived production around the backstory of the diner's customers.
One pro-tip we can offer any performing ensemble that is looking to embark on a successful crowdfunding campaign is to closely pay attention to HOW you launch your campaign.
It's a well-established fact that working harder AND smarter is the best path to success in just about all things. Crowdfunding campaigns are no different.
If your performing organization travels, performs at destination events like bowl games, festivals, or just presents a large price tag to participate - crowdfunding can be an extremely effective method to allow student participants to offset those costs.