Something just a little different today - a VIDEO Friday Tip!
This morning, I got up early to take the kids to school. Tonight is homecoming, and the hallways have all been decorated by the various classes at my daughters' school. Kids were encouraged to arrive early so they could walk around and "take in the sights".
The days are getting shorter, the temperatures are beginning to drop a little, and October will soon be upon us.
When a campaign launches, there is usually a flurry of donations that come in fast and furious. In fact it can be somewhat overwhelming to experience endless email notifications (the FansRaise platform allows you to customize your alerts, from real-time, to a daily roll up, to weekly, etc). It's not uncommon for campaigns to reach 60-70% of goal within mere hours of being live.
We compared groups that are utilizing our system for group and ensemble crowdfunding compared against groups that are not following our model (meaning they are using the bare bones of our platform, but not closely following our best practice guidance, not utilizing participant contacts and relying on a basic 'donation page only').
One of the big advantages of using a service like FansRaise is that much of the hard stuff is done for you. We've built a system of email templates that you might not even want to look at, let alone edit, that perpetuates your communications to both students and donors alike.
The numbers you have in your group are your largest asset. Let's say you have a group of 100 musicians in your ensemble. That would be 100 different networks that you can potentially use to promote your campaign, and instead of one campaign page doing all the work, with FansRaise you have 100 individualized versions* of the page that will be broadcasted via social and email.
A question as old as the ages - or actually as old as FansRaise since we were the first platform to offer both types of campaign structures in one system!
One pro-tip we can offer any performing ensemble that is looking to embark on a successful crowdfunding campaign is to closely pay attention to HOW you launch your campaign.
It's a well-established fact that working harder AND smarter is the best path to success in just about all things. Crowdfunding campaigns are no different.