We've seen numerous performing groups do REALLY WELL with "THON Campaigns". For those that might be unfamiliar, a THON is simply a fundraiser based around some sort of an endurance task, whether it's a dance marathon, or perhaps tracked steps in a rehearsal block, time spent drumming or spinning color guard flags, etc.
But there are specific reasons WHY a THON fundraiser works so amazingly well as a crowdfunding campaign:
- THON campaigns typically involve a tangible start and end date, which are extremely useful for giving a crowdfunding campaign much-needed structure.
- THON campaigns also tend to get a much better participation rate than typical fundraisers, and student engagement is certainly key for getting a crowdfunding campaign to move.
- Studies of Donor Psychology tell us that when donors see an effort exchanged for a donation, donations increase along with donor satisfaction
- Setting your THON up as an online campaign allows for instant donations, rather than "pledges" that you then need to chase and track down.
And let's face it - in the performing arts world, you're probably going to be rehearsing anyway, so turning that practice and preparation time into a much-needed fundraiser makes a lot of sense.
If you're interested in putting one of these events together, we would love to help. Please reach out to us, or just download this handy/dandy blueprint to get your organization started: