Updated 6/27/2020 -
Considering how the performing/marching arts and school arts programs are HIGHLY up in the air due to Covid-19, the ability to DIGITALLY FUNDRAISE and reach potential donors online is KEY to fundraising in the time of Covid. Scroll to the end of this post for some updated Covid-19 fundraising links.
Regardless of how large your group is, where your group is located, or the relative economics of the region in which you live, a well-coordinated crowdfunding campaign is your best bet for large-scale fundraising.
In 2017 and 2018, the Genesis Drum and Bugle Corps from Austin Texas used the FansRaise platform to create a capital campaign fundraiser to replace mission-critical equipment. What they found is that a "wash-rinse-repeat" system, built specifically for the performing arts, worked wonders for them.
What they learned was that by coordinating messaging in a way that made the campaign "personal" to individual members, and by creating a sense of team-building, their small time investment paid off immeasurably.
By the way this model has been adapted successfully by hundreds of performing ensembles around the United States:
- Middle School and High School arts programs
- Community theater, musicals and drama
- Instrumental, vocal, strings
- Non-profit independent arts organizations
In this free download, Genesis D&BC shares their experience using FansRaise, and they walk step-by-step through a very simplified process:
Updated Covid-19 Content