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    FansRaise - Crowdfunding for the Performing Arts

    The most important variable that dictates your fundraising success is...

    Published by Brian Gilbert



    Much has been said about all of the variables that have an effect on a FansRaise campaign. Some of these factors include:

    • Type of campaign (ranging from very specific goals to general needs)
    • Timing of the year
    • Socio-economic demographics of the region
    • "Awesomeness" of the campaign page
    • The emails to donors (how customized?)


    I am going to share a quick tip with you. While some of these items above need to be considered, they are actually fairly unimportant in the totality of a campaign:

    The single-most important factor that dictates success - student ownership


    We've written about this in the past, at length:

    Using marching programs to emphasize student ownership

    Getting kids involved using the 'Jedi Mind Trick'

    How to make fundraising a game

    Why students do/don't participate in fundraising


    When you engage in fundraising with your large group (performing ensemble), you are already taking advantage of your BIGGEST advantage - which is a large group of motivated students that care about their activity and are typically bright, motivated achievers.

    Follow the steps that we outline in our new $10,000 Blueprint for more ideas on how to leverage your members for incredible results:

    Download our $10,000 Blueprint,  and learn how ensembles are raising  large amounts of funds quickly


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